Tips to Grow Community Support

Run a political campaign.

• The “candidate” is your organization.
• Create a volunteer group to organize receptions in homes and other “friend-raising” events.
• Continually present your case before civic and community organizations.
• Don’t ask for money (initially); encourage joining membership or a mailing list.

Meet one-on-one with key civic leaders and potential donors.

• Don’t ask for money (initially); ask for “counsel.”
• Keep them informed about your progress with personalized updates.
• Some may become willing to serve on your board or advisory group; if not, consider family members.

Get to know your community leaders and elected officials.

• Don’t ask for money (initially); ask how you can support their community efforts.
• Establish synergies with civic goals and initiatives.

Partner with and support community-based organizations.

• Develop free/low-cost programs with partner organizations in communities where need is greatest.
• Make your board, advisors, and staff inclusive and reflect your community.

Network!

• Join local professional organizations and civic groups.
• Use board and advisor relationships to increase your circle of contacts.
• Participate in and attend local civic and cultural events.

Build credibility through successes of increasing magnitude.

• Publicize them through traditional and social media.
• Produce annual reports highlighting progress and finances.
• Recruit an ad agency pro-bono to raise your organization’s exposure and image.

At the same time, continue to:

• Enhance your organization’s programs and impact
• Build staff and volunteer morale and support
• Strengthen and diversify your board
• Balance the budget.